About Alex

Alex Engel is veteran New York City commercial and music video director. He is now based San Miguel De Allende Mexico where along with his directing career he also focuses on his art.

Born in Mexico City to an American father and European mother, his family background and international living experiences have fostered a deep seated multicultural and international perspective.

At the age of 9 Alex moved to the outskirts of NYC where he went to high school and later attended the State University of New York at New Paltz. After completing a bachelors degree in TV Radio production, he spent an intensive year in The Victorian University Film program located in Melbourne Australia.

In 2002 Alex returned to NYC, where he worked as part of the executive team at bi-coastal Headquarters Films. Alex found mentorship alongside prominent commercial director’s such as David Cornell, Joe Public, and Lloyd Stein. He worked hand in hand on spots such as Lexus, Visa, Canon, McDonald’s, At&T, GE, American Express and Ford, through BBDO, Satchi & Satchi, BBD, TBWA\CHIAT\DAY, and Berlin Cameron United.

This experience has garnered him a behind-the-scenes perspective of the various relationships and responsibilities that accompany a commercial director’s work flow. So working with the very best people, traveling, and being part of a creative effort appealed to him tremendously.

Within 3 years Alex directed his first commercial for Merrell footwear through Publicis.

Alex has since directed national and viral campaigns, promos, documentaries, and music videos for various international and NYC based recording artists.

His clients include: Merrell footwear, Siemens (Seigle Strategies), USGA (BBDO), General Mills (Satchi & Satchi), Cotton, Sotheby’s, Sears (Fluid) , BET, The NHL , HBO Sports, FilmDistrict, HVS through the insight capitalists, Grey Goose, and various international hotel chains.

In late 2014 Alex based himself in San Miguel De Allende Mexico to focus on the growing Latino market. He travels extensively through Mexico and Latin America directing various spots and music videos.